* The diverse facets of Madhya Pradesh”s tourism industry are highlighted
* MPTB participated in SATTE 2024 from 22nd to 24th February 2024.
TTT NEWS NETWORK
GREATER NOIDA, 24 FEBRUARY 2024:
The state of Madhya Pradesh embodies the authentic culture and legacy of India. Madhya Pradesh is one of the most popular tourist destinations because of its harmonious and distinctive fusion of many cultures and castes, folklore, and historical sites. The Madhya Pradesh Tourism Board, one of the nation’s leading states with the fastest economic growth, took part in SATTE 2024 from February 22–24, 2024.
As a comprehensive B2B platform that serves buyers and professionals from the travel, tourism, and hospitality industries as well as National and State Tourism Boards, SATTE lives up to its reputation as a go-to place for buyers and professionals to network, conduct business, come up with innovative solutions to deal with economic uncertainty, and advance domestic, international, and inbound travel to India. In a globalized economy, the tourism industry is competitive.
The goal was to highlight the many facets of tourism in order to encourage sustainable and balanced travel, which supports socioeconomic development. Additionally, the aim was to position Madhya Pradesh as a destination for a full range of tourism experiences, offering attractive investment prospects in the travel industry. In order to attract more domestic and foreign travelers, MPTB is actively marketing new travel routes in various markets that cater to travelers interested in experiencing heritage, culture, adventure, wildlife, spirituality, rural areas, and wellness places.
Principal Secretary Tourism and Culture and Managing Director Tourism Board, Mr. Sheo Shekhar Shukla remarked “Madhya Pradesh offers diverse and interesting destinations to each traveller with a unique expectation. Undoubtedly the travellers find relaxation and rejuvenation the Offbeat Multispecialty Destinations of the state. Through the addition of adventure activities, immersive travel, safe travel, and eco-tourism, the state’s numerous efforts have positively transformed the travel experience. The amazing state aptly known as the Heart of Incredible India is unfailingly a perfect combination of architectural magnificence, untapped landscapes, serene picturesque and traditions. The state is a perfect tourism destination for travellers from both domestic and foreign countries. By taking part in this exhibition, we will be able to network with well-known travellers and showcase Madhya Pradesh’s enormous tourism potential. We will be able to increase the footfall of the visitors to the State with the aid of this event”
With a wide range of tourism offerings, action-packed tourist spots, wildlife safaris, unspoiled natural beauty, adventure activities, camping, water sports, cuisines, heritage, tribal culture, handicrafts, wellness, mindful tourism, and much more, Madhya Pradesh is a versatile state. In order to position the state as a travel destination that falls within the categories of experience activities, responsible tourism, activity-filled tourism, wellness, and mindful tourism, the board has implemented sustainable and responsible tourism practices. While staying in the serene rural settings of Homestays, Gramstays, and Farmstays—yet another secure and culturally rich lodging alternative developed for the source markets to promote Destinations—travelers can explore the rich rural culture, cuisine, and traditions of the state.
Madhya Pradesh offers an assortment of attractions to everyone who loves to travel. It is a state with a forest area of approx 77,700 sq. km filled with Sal Trees & Bamboos. It has numerous wildlife hotspots with 12 National parks & 24 Wildlife sanctuaries.
The UNESCO World Heritage sites of Khajuraho, Bhimbetka and Sanchi are the iconic sites in Madhya Pradesh. Madhya Pradesh being the “Tiger State of the Country” by having maximum tiger count (526) in the state also gained the tag of “The Leopard State and the Ghadiyal State of the Country.
Madhya Pradesh is not only home to two Jyotirlingas Omkareshwar and Mahakaleshwar. Burhanpur and Bhopal exhibit the Mughal Architecture. Gwalior and Mandu are some of the beautiful architectural sites, whereas Indrasagar, Gandhi Sagar, Tawa and Bargi are the spellbinding water bodies. Cultural events like the Khajuraho Dance Festival, Malwa Utsav, Tansen Festival, and Allauddin Music Fest, Madhya Pradesh spare no effort to leave one in awe of culture and heritage. This only goes to prove that MP is most definitely the melting pot of various faiths, ethnicities as well as cultures. Highlighting the major exhibition participation of the coming phases, Madhya Pradesh Tourism will be participating in the major Tourism Fairs and Exhibitions in various source markets cities like Mumbai, Delhi, Nagpur, Kolkata, Bengaluru and many others. More events are coming up next and are very popular amongst the trade people and tourists from various regions of the country.
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