(Tourism Malaysia’s Director-General, Mr. Manoharan Periasamy (3rd from left), and the Chief Executive Officer of Airlines (MAG), Mr. Ahmad Luqman Bin Mohd Azmi (3rd from right) with the signed MoU)
TTT NEWS NETWORK
KOLKATA, 1 MAY 2024:
Tourism Malaysia and Malaysia Aviation Group (MAG) have announced the signing of a Memorandum of Understanding (MoU) today, marking a significant step for a three-year partnership. This MoU signifies the commitment from both parties to reinforce Malaysia as the gateway to Asia and beyond and positioning Malaysia as a preferred tourist destination in the global economy.
The MoU was signed between Tourism Malaysia’s Deputy Director-General (Promotion II), Mr. Lee Tai Hung, and the Chief Commercial Officer of Airlines (MAG), Mr. Dersenish Aresandiran. The ceremony was witnessed by Tourism Malaysia’s Director-General, Mr. Manoharan Periasamy, and the Chief Executive Officer of Airlines (MAG), Mr. Ahmad Luqman Bin Mohd Azmi, at the Sheraton Imperial Hotel, Kuala Lumpur.
The outlook for the Malaysian tourism industry in 2024 is promising. To achieve a quick return on investment, the focus will be on the main target markets contributing to the number of tourist arrivals, such as ASEAN countries, West Asia, South Asia, and East Asia. One strategy is enhancing air connectivity to provide tourists with more flight accessibility to Malaysia.
This year, Malaysia aims to attract 27.3 million arrivals with RM102.7 billion in tourism revenue. To achieve these targets, Tourism Malaysia is proactively conducting promotional and marketing activities to empower the ‘Malaysia Truly Asia’ brand.
Mr. Manoharan Periasamy, Director-General of Tourism Malaysia, stated that as Malaysia moves towards Visit Malaysia Year 2026 (VMY2026), the country envisions welcoming 35.6 million tourists, generating target receipts of RM147.1 billion.
“Tourism Malaysia and MAG will collaborate to leverage each other’s strengths, providing more unrivalled services and seamless connections. More joint activities are planned, including familiarisation trips to Malaysia, marketing promotional activities, and advertising campaigns to feature Malaysia as a preferred holiday destination on the global stage.”
Chief Executive Officer of Airlines (MAG) Mr. Ahmad Luqman bin Mohd Azmi commented, “We look forward working with Tourism Malaysia, leveraging our strengths as a national carrier and aviation hub to pursue sustainable traffic growth in an increasingly competitive landscape. With our strong network and track record of working with partners through trade and consumer initiatives, we’re well-placed to support the nation’s tourism ambitions. This partnership reinforces MAG’s commitment to supporting the goals of Visit Malaysia Year 2026 (VMY2026) through positioning Malaysia as the gateway for Asia and beyond.”
The MoU will lead to the development and implementation of a three-year partnership program in key international markets, not just in the leisure passenger segment but also in MICE and transit passengers. The partnership will also anchor on Malaysia Airlines’ Bonus Side Trip (BST) offering, which provides passengers with a complimentary flight to a domestic destination on the Malaysia Airlines network, essentially providing passengers the opportunity to experience what Malaysia has to offer. BST will be expanded to include more exclusive deals curated to allow visitors to experience more of the country’s attractions, points of interest, and cultural wonders of Malaysia.
The partnership will see Tourism Malaysia and MAG, through its subsidiaries Malaysia Airlines and Firefly, collaborate on joint marketing and promotional program activities for a three-year duration to mobilise efforts to revive the country’s tourism industry, particularly in the international markets.
About Tourism Malaysia:
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.
The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation’s tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).
Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook,Instagram, Twitter, YouTube, and TikTok.
About Malaysia Aviation Group :
Malaysia Aviation Group (MAG) is a global aviation organisation comprising three focused business portfolios from Airlines, Loyalty and Travel Solutions (LTS) and Aviation Services.
Its current Airlines business portfolio that serves the global, domestic and segmented market comprises Malaysia Airlines – the national carrier of Malaysia, Firefly and MASwings – the regional airlines focused on serving communities across Malaysia, and AMAL by Malaysia Airlines – leading one-stop pilgrimage travel solutions centre.
MAG also focuses on Aviation Services business such as maintenance, repair and overhaul (MRO), cargo, ground handling and training that houses MAB Engineering, MASkargo – one-stop cargo logistic and terminal operations service provider, AeroDarat – one-stop ground handling solution provider and Malaysia Airlines Academy – one-stop Aviation and Hospitality Centre of Excellence.
The Loyalty and Travel Solutions (LTS) business portfolio focuses on providing end-toend travel solutions and loyalty programs, complementing its established strength and expertise in the airline and aviation service businesses. It comprises Journify – the integrated one-stop travel and lifestyle digital platform, Enrich – the award-winning Travel & Lifestyle Loyalty Programme of Malaysia Airlines; and MHholidays and Firefly Holidays – the tour operating arm for the Group.
With the clear business portfolios, MAG is set to achieve its vision anchored on becoming Asia’s Leading Travel and Aviation Services Group, focused on delivering highly customised, end-to-end travel solutions by 2025.
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