TTT NEWS NETWORK
NEW DELHI | 4 NOVEMBER 2026
New Delhi, 04 Nov 2026 – The German National Tourist Office (GNTO), India is building on positive market momentum with its ongoing India Road show and a series of campaigns designed to inspire travel to Germany. These activities follow the successful GNTB India Digital Travel Knowledge Tour, held in Delhi and Mumbai which brought together decision-makers from the German tourism sector and India’s travel, technology and lifestyle industries. Strong participation, a positive response and valuable exchanges throughout the programme highlighted opportunities for closer collaboration, particularly as digital platforms, artificial intelligence and changing consumer preferences reshape travel planning and booking.
India: A Growing Market for Destination Germany
India continues to offer significant potential for German inbound tourism, supported by rising purchasing power and strong travel intentions. According to MMGY figures cited by the GNTB, planned annual holiday budgets among Indian outbound travellers are set to rise from 4,536 to 5,154 US dollars indicating growing willingness to invest in travel experiences. India is Germany’s fourth-largest overseas source market, while Germany ranks third among European destinations for Indian visitors, after the UK and France.This positive trend continued in 2026: from January to August, overnight stays from India reached 604,102, up 3.1% compared with the same period in 2025, according to the Federal Statistical Office.
Building on these strong travel intentions, the current India Road show in Delhi, Ahmedabad, Bengaluru and Mumbai will connect German tourism partners with Indian travel agents and tour operators, strengthening business relationships and providing fresh inspiration for travel to Germany.
“Indian travellers are increasingly looking for holidays that combine discovery with memorable experiences, and Germany has so much to offer—from regional cuisine and romantic escapes to festive winter traditions. Our year-end campaigns will bring these experiences closer to Indian audiences, while our upcoming roads how will strengthen collaboration with the travel trade to turn this interest into inspiring holiday itineraries,” said Romit Theophilus, Director, German National Tourist Office, India.
Inspiring Travel Through Focused Campaigns
The Culinary Germany campaign invites visitors to discover regional specialities and local food traditions, while Honeymoon & Wedding highlights romantic journeys through picturesque towns, castles and scenic landscapes. “Next Stop: Travel Destination Germany”brings these diverse experiences together to inspire travellers’ next German holiday.
As the festive season approaches, Season’s Greetings will spotlight Christmas markets, seasonal cuisine and winter breaks. From Nuremberg and Dresden to Frankfurt and Stuttgart, travellers can combine festive traditions with shopping, cultural visits and relaxing spa stays.
About the GNTO, India
The German National Tourist Office (GNTO), India represented by Airplus Travel Services Pvt Ltd is the official representative office of the German National Tourist Board. With its inception in 2011, the GNTO is based in New Delhi to facilitate, strategize and implement the goals outlined by the German National Tourist Board to enhance the positive image of Destination Germany.
About the GNTB
The German National Tourist Board (GNTB) represents Germany as a travel destination on behalf of the Federal Ministry for Economic Affairs and Energy and is funded by it on the basis of a resolution of the German Bundestag. As a central organisation for the promotion of incoming tourism to Germany, the GNTB develops strategies and marketing campaigns in close cooperation with its partners from the German tourism sector, associations and commercial enterprises in order to expand the positive image of German travel destinations abroad and to promote tourism to Germany. The aim is to leverage future economic potential and thus contribute to economic value creation by international travellers in Germany.
The central strategic fields of action of the GNTB are::
Targeted market research and detailed analysis of global travel trends and market-specific customer demand
- Networking of German providers with the international travel industry and an intensive transfer of know-how to support the German travel industry, which is dominated by medium-sized companies •Increasing brand awareness and sharpening the brand profile of Germany as a travel destination with a focus on digital transformation
- The brand profile of Germany as a travel destination “Germany Simply Inspiring” stands as a narrative for a service-oriented quality destination in the competition of destinations.
From its headquarters in Frankfurt, the GNTB manages 22 country representatives in established and high-potential source markets.
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