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LEAD NEWS : “TOURISM BUILDS IDENTITY; THE CAMPAIGN CONNECTS EVERY VILLAGE”

(“Chhattisgarh is moving towards becoming a silver destination, strengthening its national identity.”)

TTT NEWS NETWORK

RAIPUR | 24 APRIL 2026

“In Chhattisgarh, tourism is no longer limited to sightseeing. It is now becoming a new pathway for employment, identity, and development.”

This vision is now clearly reflected in Chhattisgarh’s tourism policy and its on-ground implementation. Rich in natural beauty, archaeological heritage, and tribal culture, the state is developing its key destinations as “silver destinations”, building a strong national identity. By involving local communities and youth in tourism promotion, efforts are being made to accelerate grassroots branding. At the same time, public-private partnerships are gaining momentum to attract investments in hotels, resorts, home-stays, and hospitality services.

Tourism is no longer just about travel—it is emerging as a development model built on four pillars: skill, connectivity, infrastructure, and identity.

Chief Minister Vishnu Deo Sai has clearly positioned tourism as a major driver of development. Departments have been instructed to ensure that schemes go beyond beautification and directly contribute to youth skill development and public participation. Tourism and Culture Minister Rajesh Jaiswal is actively implementing these directives at the ground level.

After several years, tourist guide training programs have been restarted. Young people are being trained in communication skills, tourist management, and local history to build a capable tourism workforce, ensuring that tourism directly generates employment. Participation from youth in regions like Bastar, Surguja, Kabirdham, and Mahasamund is strengthening this initiative.

Alongside training, local art, handicrafts, folk traditions, and traditional cuisine are being integrated into tourism activities. This approach not only offers visitors a complete cultural experience but also helps increase the income of local families.

Special emphasis is being placed on strengthening infrastructure. At the Bhoramdeo Temple complex in Kabirdham, a tourism corridor is being developed, with improvements to access roads, parking, lighting, and visitor amenities. Surguja is being developed for eco-friendly tourism and wellness activities. Bastar’s Dholkal Ganesh, the Ram Van Gaman Path in Mahasamund, and the heritage site of Sirpur are being positioned as major tourist attractions.

At these locations, essential facilities such as viewpoints, signage, cleanliness, and local guide services are being enhanced.

Under the government’s policies, community participation is being actively promoted in homestays, rural tourism, and tribal regions. Self-help groups, local youth, and families are connecting with tourism services and gaining direct income opportunities. As a result, the benefits of tourism are no longer limited to cities but are reaching villages, while also strengthening cultural identity.

Looking at the overall picture, tourism in Chhattisgarh is no longer just a list of places to visit. It is emerging as an integrated model of employment, skills, investment, and identity. With the Chief Minister’s vision and the Tourism Minister’s commitment, the state’s tourism sector is steadily moving towards new heights—where the youth of every village are becoming active participants in this journey of development.

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