Home » LEAD NEWS : VIET NAM NATIONAL AUTHORITY OF TOURISM PARTNERS WITH VFS GLOBAL FOR DESTINATION PROMOTION IN INDIA, OTHER KEY SOURCE MARKETS
Lead News

LEAD NEWS : VIET NAM NATIONAL AUTHORITY OF TOURISM PARTNERS WITH VFS GLOBAL FOR DESTINATION PROMOTION IN INDIA, OTHER KEY SOURCE MARKETS

(LEFT TO RIGHT: Mr. Phan Thanh Nam – Deputy Editor-in- Chief, Culture Newspaper; Ms. Nguyen Thi Hoang Lan – Director, Digital Transformation Center for Culture, Sports and Tourism; Mr. Nguyen Trung Khanh – Chairman, Viet Nam National Authority of Tourism; Mrs. Nguyen Thi Hoa Mai – Vice Chairwoman, Vietnam National Authority of Tourism; Mr. Shrishen Muniandy, Country Manager – Vietnam, VFS Global; Mr. Simon Peachey, Chief Operating Officer – China, Australiasia & RCIS, VFS Global; Ms. Rebecca Taylor, Immigration Liaison Officer – Home Office – International Operations – British Embassy Hanoi; and Mr. Nguyen Quy Phuong, Director of International Relations & Tourism Promotion Department, Viet Nam National Authority of Tourism.)

*India a high-potential source market for Vietnam with strong growth momentum – 0.75 million travellers in 2025, 0.49 million in first six months of 2026

TTT NEWS NETWORK

MUMBAI | 10 AUGUST 2026

The Viet Nam National Authority of Tourism (VNAT) has signed a Memorandum of Understanding (MoU) with VFS Global, the global leader in trusted technology services, empowering secure mobility for governments and citizens, to promote Viet Nam as a preferred tourism destination across key source markets, including India.

The MoU was signed in Hanoi on 6 August 2026 in the presence of Mr. Nguyen Trung Khanh, Chairman, Viet Nam National Authority of Tourism; Ms. Nguyen Thi Hoa Mai, Vice Chairwoman, Viet Nam National Authority of Tourism; Mr. Nguyen Quy Phuong, Director of International Relations & Tourism Promotion Department, Viet Nam National Authority of Tourism; Mrs. Nguyen Thi Hoang Lan – Director, Digital Transformation Center for Culture, Sports and Tourism; Mr. Simon Peachey, Chief Operating Officer – China, Australasia & RCIS, VFS Global; Mr. Shrishen Muniandy, Country Manager – Viet Nam, VFS Global, and other dignitaries from the Ministry of Culture, Sports and Tourism, the Viet Nam National Authority of Tourism, and the British Embassy in Hanoi.

The partnership aims to enhance awareness of Viet Nam’s tourism offerings and support the country’s inbound tourism growth objectives through coordinated promotional activities. Under the agreement, Viet Nam’s tourism destinations, experiences and travel opportunities will be showcased through VFS Global’s extensive customer touchpoints, including Visa Application Centres (VACs), digital platforms, communication channels, information counters and digital displays in priority markets.

The collaboration will also include destination presentation programmes, participation in international tourism fairs, business networking initiatives, and engagement with tourism industry stakeholders, travel trade partners and strategic customers.

Mr. Nguyen Trung Khanh, Chairman, Viet Nam National Authority of Tourism, said, “On this occasion, I would like to sincerely thank VFS Global for its cooperation and partnership. VFS Global currently operates more than 4,200 centres across 169 countries and territories. This extensive international network provides direct access to numerous source markets and potential visitor segments. I am confident that, through this cooperation framework, the image of and information about Viet Nam as a destination will have greater opportunities for regular, broad and effective visibility across VFS Global’s network, particularly in Viet Nam tourism’s target markets.”

Mr. Simon Peachey, Chief Operating Officer – China, Australasia & RCIS, VFS Global, said, “We are honoured to partner with the Viet Nam National Authority of Tourism to support the promotion of Viet Nam as a leading travel destination. With Viet Nam targeting 45-50 million international visitors by 2030, this long-term partnership comes at an exciting time for the country’s tourism sector. By combining VNAT’s destination expertise with VFS Global’s global reach and trusted customer touchpoints, we aim to inspire more travellers to discover Viet Nam’s rich culture, stunning landscapes and unique experiences, while supporting the country’s tourism growth ambitions.”

As part of its expanding tourism services portfolio, VFS Global has established strong regional and global capabilities that complement its core visa services business. Backed by 16 years of experience in tourism representation and promotion, VFS Global’s Tourism Services unit has supported more than 27 destinations worldwide through market development, destination marketing, trade engagement and tourism promotion initiatives.

Viet Nam projects international tourist arrivals to grow by 15-18% annually, targeting 45-50 million visitors by 2030. In 2025, the tourism industry achieved encouraging and remarkable results. For the first time, Viet Nam welcomed more than 21 million international visitors. In 2026, Viet Nam aims to welcome 25-27 million international visitors. India a high-potential source market for Vietnam with strong growth momentum – 0.75 million travellers in 2025; 0.49 million in first six months of 2026.

About Viet Nam National Authority of Tourism:

Viet Nam National Authority of Tourism is an administrative organization under the Ministry of Culture, Sports and Tourism, performing the function of advising and assisting the Minister in state management of tourism and organizing the implementation of tourism laws nationwide as well as managing public tourism services in accordance with the laws and regulations.

About VFS Global:

As the global leader in trusted technology services, empowering secure mobility for governments and citizens, VFS Global embraces technological innovation, including Generative AI, to support governments and diplomatic missions worldwide. The company manages non-judgmental and administrative tasks related to applications for visa, passport, and consular services for its client governments, increasing productivity and enabling them to focus entirely on the critical task of assessment.

With a responsible approach to technology development, adoption and integration, the company prioritises ethical practices and sustainability while serving as the trusted partner to 71 client governments.  Operating over 4,200 Application Centres in 169 countries, VFS Global has efficiently processed more than 557 million transactions* since 2001.

Headquartered in Zurich and Dubai, VFS Global is majority owned by Blackstone, the world’s largest alternative asset manager, along with minority shareholders including Swiss-based Kuoni and Hugentobler Foundation, Singapore based Temasek and UAE based Dubai Holdings.

* Comprising 344.15 million transactions by VFS Global and 212.94 million transactions by CiX Citizen Experience

About VFS Global Tourism Services:

VFS Global has established its regional and global footprints in the space of tourism services, complementing its core visa services business. With 16 years of experience, the Tourism Services Unit has served more than 27 destinations. The team partners client destinations, across different countries, to enable the achievement of their travel and tourism promotional objectives and business targets. We specialize in destination representation, outsourced tourism office management and trade support services for national tourism authorities from client governments. We facilitate them in a wide range of destination promotional activities.

Some of the key services include dedicated tourism support offices, destination training, product development, B2B roadshows & workshops, consumer events, digital campaigns, MICE engagement program, public relations and e-learning modules. The team is able to partner client destinations across different countries to deliver the desired tourist arrival and spend targets.

Advertisement:

ALPS TOURIST SERVICES PVT LIMITED

Currency Converter