(‘FERRERO ROCHER IS A BAR!’)
TTT NEWS NETWORK
MUMBAI | 10 SEPTEMBER 2026
Ferrero India Private Limited, part of the global Ferrero Group, today announced the launch of Ferrero Rocher Bars, marking the brand’s entry into India’s premium Bar segment. Bringing the distinctive Ferrero Rocher experience into a new format, the Bars combine carefully selected ingredients with contrasting textures and the brand’s unmistakable gold identity. Ferrero Rocher’s signature interplay of smooth chocolate, creamy filling and crunchy hazelnuts, the Bars bring a new sensorial experience to one of India’s most loved sugar confectionery formats.
Created with the same commitment to quality and craftsmanship that defines Ferrero Rocher, the Bars offer a multisensorial experience for either a personal moment of indulgence or something to share.
The Ferrero Rocher Bars come in an embossed design which evokes the textured character of the iconic Ferrero Rocher, alternating with smooth, luscious sections. Made with carefully selected cocoa and hazelnuts, the Bars melt in your mouth, revealing layers of contrasting textures with every bite. The range is available in Classic Hazelnut and 70% Cocoa Hazelnut, with the latter offering a more intense cocoa experience.
Zoher Kapuswala, Marketing Head, Ferrero India Subcontinent, said, “Ferrero Rocher has built strong equity in India through its signature combination of quality, craftsmanship and textures. With Ferrero Rocher Bars, we are taking these elements into a new format and creating a multisensory way for consumers to experience the brand. Every detail, from the selection of ingredients to the design and texture of the Bar, has been thoughtfully crafted to make every bite distinctive. We are excited to invite consumers to discover Ferrero Rocher in a new format, while staying true to what makes the brand so iconic.”
Wrapped in the signature Ferrero Rocher gold, each 90g Bar brings the brand’s distinctive visual identity to the new format. The Classic Milk variant offers a smooth and indulgent experience, while the 70% Dark variant delivers a richer, more intense cocoa profile.
The Ferrero Rocher Bars will initially be available on quick-commerce platforms, followed by distribution across modern trade and premium stores in key metros. The launch campaign “Ferrero Rocher is a Bar.” will be amplified across OOH, digital and creator collaborations, culminating with a film featuring actor Hrithik Roshan.
Available in Classic Hazelnut and 70% Cocoa Hazelnut, the 90g Bars will be priced at an MRP of Rs 499.
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