BY ROBIN GHOSH,
ECONOMIST AND BUSINESS MENTOR,
KOLKATA | 6 APRIL 2025
That Bengal Film Industry is in collapsing mode is a reality. The existing business model is not working any more. Only a radical and innovative model can help in rejuvenating this industry.
The crisis is a manifestation of many factors: decline in seat capacity, poor storytelling, archaic promotional strategy, and most importantly — political interference and so on.
Having been an observer of the business cycle as an Economist and Business Mentor, I can not resist presenting a new playbook — which describes — a new framework which could lift the current Bengali Film industry from the sliding status.
Briefly, the Framework is :
1 Let the industry stakeholders — Creative Professionals, Technicians, Theatre owners, Distributors, Exhibitors, Vendors ,Investors and the Government create a cooperative based platform. The aim of the platform will be to empower all stakeholders to directly have control over their earnings and operations.
2 Register a Multi State Cooperative Society(MSCS) with Central Registrar of Cooperatives.
3 The Cooperative’s initial capital will be raised through share capital contributions from stakeholders.
4 Efforts will have to be initiated to secure support from National Cooperative Development Corporation(NCDC)
5 Secure assistance from NCDC for planning, promotion and financial support.
6 Support would include : setting up the platform, developing a mobile app, and loans for setting up modern infrastructure.
7 The key differences in this model are : each stakeholder receives their reward, and no one gets deprived or deceived.
Is this framework realistic?
Yes. Example:
1 West Bengal Yatri Sathi
2 Karnataka’s Nimma Yatri
Any Takers?
Contact Me.
inforobeen@gmail.com
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