TTT NEWS NETWORK
GURUGRAM | 26 MAY 2026
Sarovar Hotels has reintroduced its consumer-first campaign, ‘Book Now, Pay Jab Aap Aao’, aimed at offering travellers greater flexibility and convenience while planning their summer getaways across India.
Designed to encourage stress-free travel planning, the limited-period offer allows guests to book stays across participating Sarovar Hotels properties with no advance payment requirement, while enabling payment at the time of check-in. The campaign also offers zero cancellation charges, giving travellers added confidence and flexibility during the peak holiday season.
With room rates starting from INR 3999, the offer is valid for bookings made until 30th June 2026, with stay dates applicable until 31st July 2026.
The campaign spans Sarovar Hotels’ diverse portfolio across leisure destinations, hill stations, beach locations, pilgrimage hubs and key urban centres, catering to a wide range of travellers including families, couples, corporate guests and weekend holiday seekers.
As domestic travel demand continues to witness strong momentum, the initiative reflects evolving traveller preferences towards flexibility, convenience and value-driven experiences while making booking decisions.
Commenting on the campaign, Nitika Khanna, Director – Marketing & Communication, Sarovar Hotels, said: “Today’s travellers value flexibility and convenience as much as the destination itself. With the return of ‘Book Now, Pay Jab Aap Aao’, we wanted to simplify the travel planning process and offer guests greater confidence while booking their holidays. The campaign reflects our continued focus on guest-centric hospitality and creating accessible travel experiences across our hotel portfolio.”
Through this initiative, Sarovar Hotels aims to make holiday planning more seamless and accessible, allowing guests to enjoy meaningful travel experiences without the pressure of upfront commitments.
About Sarovar Hotels:
Sarovar Hotels Pvt. Ltd. is a leading hotel management company and one of the fastest-growing chains of hotels in India. Headed by a team of industry veterans, the company manages over 150 operational hotels in 90 destinations across India, Nepal, and Africa, under the Sarovar Premiere, Sarovar Portico, Hometel, and Golden Tulip brands. Sarovar Hotels covers the Budget – Economy, Midscale – Upper Midscale & Upscale spectrum and also operates a Corporate Hospitality Services division for business schools and corporate institutions.
With 17 regional sales & reservations offices across India, Sarovar Hotels is among the country’s most diverse hotel management companies. Sarovar Hotels is part of the Paris-headquartered Group Du Louvre, a major player in the global hospitality industry, managing a portfolio of 1700 hotels across 60 countries.
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