ROBIN GHOSH
( FORMER CHIEF ECONOMIST,BENGAL CHAMBER OF COMMERCE AND INDUSTRY)
KOLKATA, 7 JULY 2022
For the young women, the concept of a dream job seems to be over. Everyday,the job market is shrinking more so for women.At the same time hundreds and thousands of young women post college are looking
for a job and a rewarding career.
Young women in cities or towns in India, Â after completing graduation do not any more want to sit at home and procrastinate. They seem to be up and jumping, ready to roll their sleeves to do
something of their own.Ready to be a business woman .Run a business enterprise.Be an entrepreneur.
One of the most sustainable business domains is food business. Economy may go sluggish, may be in deep stagflation, the market for food is constant, alive .
Another magic quality of the food business is you can enter this business at any given scale , at any point of time with little or no capital.
If you are a woman where do you start ?
What is the road map ?
What is the tool box?
The first challenge is to identify a project. Some of the project you can think could be one of the following:
1 .Home Meal
2 .Business Meal
3 .Bakery Products
4 .Bengali Sweet Station
5 .Continental Food Kiosk
6 .Achar Kiosk
7 .Ready to Eat Boutique.
The second stage is to assess the following:
1 Mass market or niche market.
2 Brand Potential
3 Supply chain problems
4 Startup Expenses
The third stage is to learn various dimensions of the project like
* product and production process
* Procurement process
* Economics of the project
*Business Model
* Unit economics.
* Packaging
* Marketing and promotion
* Future road map
* Formation of the company
*Account management
*Compliance
*Trade license
* Fssai license
* Implementation roadmap
* Launch plan
The next and the last lessons to learn is to acquire Business Tool Box and Services Tool Box Business Tool Box contains
1. Logo
2 .Letterhead
3 .Business Card
4 .Brochure
5 .Website
6 .Udyog Aadhar
7 .MSME and GST Registration
FSSAI Registration
The Service Tool Box contains
* Creative Designing
*Creative Video
* Social Media Marketing.
* Document Preparation for Bank Loan
Food business is integral to women’s mind and soul.It is part of Women’s DNA.It is no rocket science.
Women of India .Arise.Awake. Be self employed. Transform yourself from job seeker to job giver.
Jai Hind !!
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