BY TTT NEWS SERVICE
NEW DELHI, 8 JULY 2022
The scenic and historic Malaysian state of Penang will host the 45th edition of International Advertising Association (IAA) World Congress in 2024.
The three day mega show will be held from 6 to 8 March in 2024 at George Town in Penang and about 2000 delegates are expected to participate from 26 countries.
Brand ReCode: Createch for Better Lives, Better World” has been selected as the theme for the 45 th edition of IAA’s 2024 World Congress.
The congress aims to develop small, medium and large enterprises and entrepreneurs including youths and women.
“It took over four years of intense effort against other more globally famous destinations and pandemic disruptions before IAA Malaysia emerged victorious in the decision to host the congress in Penang, Malaysia. It proves that the world is growing to recognise Malaysia and Penang as destinations that are not only attractive in thousands of ways, more importantly, are well equipped in all avenues to host events of world-class stature”, said John Doody Chacko, Chairman of the 45th IAA World Congress and President of IAA Malaysia.
Chow Kon Yeow, Chief Minister of Penang added ,”I am confident that the World Congress, which will see the gathering of experts from the fields of advertising, marketing, the media and its companies, digital and public relations agencies, education, as well as research firms, will stimulate even more opportunities for investment to the State and in spurring greater economic growth.”
The IAA World Congress is projected to generate worth RM 12.553 million of Estimated Economic Impact to Penang, with an estimated RM 1.5million in Room Fees to be collected over the course of the event.
The 44 th Edition of the IAA World CONGRESS was held at Kochi, the business capital of Kerala in India in 2019.
ABOUT INTERNATIONAL ADVERTISING ASSOCIATION :
The International Advertising Association (the IAA) is the world’s most influential network of marketing and marketing communications professionals. Established in the year 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry.
For over 80 years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.
On the ground, IAA have over 4,000 individual and corporate members spanning marketing, advertising, media, IT communications and academic sectors — all involved in the wide range of brand marketing and marketing communications disciplines. The IAA has a presence in the markets of 56 countries through Chapters in 33 countries and education affiliates in 44 countries.