BY ROBIN GHOSH
( FORMER CHIEF ECONOMIST, BENGAL CHAMBER OF COMERCE AND INDUSTRY)
KOLKATA, 11 DECEMBER 2022
Now that the travel and tourism industry is on the edge of a turn around, it is time for some design thinking.
One of the crucial and significant driver for the travel and tourism industry are small and micro travel agencies and tour operators spread across metro and various towns in India.
Though digital platforms have emerged for many industries from mining to solar,nothing significant has happened for Travel and Tourism industry.
Some travel and tourism units in their own capacity have erected digital wireframe, no open network for digital commerce has been visualized and designed.
For the Travel and Tourism industry, digital transformation is over due.An open network for digital commerce is need of the hour.
Travel and Tourism Industry must democratize ecommerce by bringing small travel agents and tour operators and unorginised retailers online.
Our biggest focus should be to give micro Travel and tourism units access to large market.
Simply saId,the challenge is to create a Tourism Network for Digital Commerce(TNDC).This has to be a open network , no proprietary, a open source foundation.
What will be the DNA of Tourism Network Digital Commece(TNDC)?
First of all ,it should not be platform, it should be a network of many platforms coming together.
It should offer something like a common infra where every stakeholders of Tourism industry can join and create value and share the result.
The purpose of TNDC is to create a common market .A Tourism common market for all ,tiny,small and big.If you are a buyer,you have a wide choice,if you are a seller you still wide choice.
TNDC is democratization of Tourism business. It is buyer platform. It is a seller platform.
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