TTT NEWS NETWORK
BENGALURU | 26 MARCH 2025:
redBus, the world’s largest online bus ticketing platform, has joined hands with TWID, India’s leading rewards-based payment network, to bring the ‘Pay with Rewards’ feature to its customers. This collaboration enables millions of redBus users to have the option to use their loyalty points to pay, either partially or fully, for their bus tickets—bringing unprecedented flexibility and affordability to intercity travel in India.
redBus customers can now seamlessly redeem reward points from multiple loyalty programs to pay for tickets across 5 lakh routes nationwide. For intercity travel, this partnership makes booking more affordable and hassle-free, allowing travellers to unlock instant savings at checkout.
Commenting on the partnership, Vatsal Jain, SVP Enterprise Business, Twid said, “We’re excited to join forces with redBus, a brand that has revolutionized bus travel in India. With our ‘Pay with Rewards’ technology, we’re ensuring higher conversions and ROI for redBus and enabling customers to seamlessly redeem their points to make every transaction more rewarding and delivering immediate savings and enhancing the overall travel experience. This collaboration is a milestone in digital payments, as it opens up new avenues for customers to use their rewards in a way that directly benefits their everyday journeys.”
Commenting on the partnership, Rithish Saralaya, SVP, redBus, said, “At redBus, customer centricity is at the heart of everything we do. By integrating TWID’s technology, we’re giving our customers more choice and improving convenience. With the ability to convert loyalty points into cash-like value, our travellers can now enjoy a smarter, more rewarding travel experience every time they book a ticket.”
Twid’s Pay With Rewards solution allows customers to access and use rewards from over 5000 bus operators, simplifying the payment process and bringing added benefits to every booking. This collaboration marks a major milestone in the journey of both companies as they continue to change the rules of the game for bus travel and digital payments, enhancing the value proposition for customers across the globe.
About Twid
Founded in 2020 by Amit Koshal (Co-founder & CEO), Rishi Batra (Co-founder & COO), and Amit Sharma (Co-founder & CTO), Twid has built a rewards-based payment network turning reward points into a fully fungible currency that can be used for anything, anywhere. With affiliations to notable names like Axis Bank, YES BANK, IndusInd Bank, Flipkart Supercoin, Intermiles, and Payback, among others, Twid boasts access to a substantial points pool of approximately $2.2 billion. These accumulated points are currently being utilized at a vast network of over 100,000 merchants across India. The company received Series-A funding of $12 Mn led by Rakuten Capital and Google. Twid is part of the VISA Accelerator Program 2023 to co-create the industry’s first innovative payment solutions.
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