TTT NEWS NETWORK
KOLKATA, 20 SEPTEMBER 2024:
Madhya Pradesh, the heart of Incredible India, is a vibrant tapestry of culture and tradition, where every corner reveals a new facet of its rich cultural heritage. This diverse state is a treasure trove of tribal cultures, artistic expressions, and legendary cultural events that captivate visitors and offer an immersive journey through its colorful past and present.
“We are an offbeat Multispecialty destination of a confluence of 01st choice”. Mrs Bidisha Mukherjee, IAS, Additional Managing Director (AMD) of Madhya Pradesh Tourism Board shared in her presentation today in Kolkata.
She also informed that “Madhya Pradesh is the greenest, cleanest, and safest city in India. From wildlife safaris and spiritual pilgrimages to cultural exploration and adventure, this state offers a wealth of experiences. Plan of the Madhya Pradesh tourism includes: New trekking trails, Biking events, Yoga and meditation retreats, reintroducing small aircraft, Wellness vacations, expanding rural tourism, Ensuring safe experiences for women”.
“5W makes Madhya Pradesh is a most fascinating destination for investments. We have 14 world heritage sites. Out of 12 jyotirlingas we host two, one is in Ujjain another is in Omkareswar. Other than Madhya Pradesh is a haven for nature lovers, with lush greenery, 07 Tiger projects, 11 national parks, and 24 wildlife sanctuaries. With a large forest cover of 94,689 square kilometers, the state’s commitment to conservation is evident in its efforts to preserve natural resources and promote sustainable tourism. As the ‘Tiger State of India,’ it is home to 785 tigers, alongside significant populations of leopards, vultures, and gharials. Also known as the ‘Cheetah State,’ Madhya Pradesh has 11 national parks, 7 tiger reserves, and 24 wildlife sanctuaries. Additionally, it is recognized as the ‘Gharial State,’ with a thriving population of 2,400 gharials. The state’s commitment to conservation is evident in its expansive forest cover and sustainable tourism efforts.”
Madhya Pradesh welcomed an around 11.9 million tourists in 2023, and it’s easy to see why. The state is a treasure trove of diverse attractions, from 3 UNESCO heritage sights, ancient temples and historic cities to breath-taking natural beauty. By introducing Air Taxis, Madhya Pradesh is embracing modernity while celebrating its rich heritage, making travel more accessible and enjoyable for everyone. Destinations Covered by Air Taxis: Bhopal, Indore, Ujjain, Jabalpur, Rewa, Gwalior, Khajuraho, Singrauli.
Madhya Pradesh is often referred to as the ‘Paternal Home of Rivers,’ given the many rivers that flow through it. The state’s landscapes are shaped by rivers like the Narmada, Betwa, Tapti and Chambal. The hill station of Pachmarhi, nestled in the Satpura Range, offers a mix of stunning landscapes, verdant forests, and a refreshing climate.
Madhya Pradesh has also earned a reputation as one of India’s cleanest states, with cities like Indore and Bhopal consistently ranking among the top in the country. In 2023, the state was named the cleanest in India for the second consecutive year, according to the Swachh Survekshan Awards. Indore and Bhopal have garnered national and international recognition for their outstanding cleanliness and hygiene efforts, consistently ranking among the cleanest cities in India.
Madhya Pradesh is reputed as a safe destination for travelers, especially women solo travelers – Safety is a top priority, especially for women travelers. The Madhya Pradesh Tourism Board’s initiatives ensure women feel secure, with thousands receiving training in tourism and self-defense. Women are empowered and actively contribute to the state’s vibrant tourism sector.
Apart from conventional tourism practices, the state has started to focus on promoting rural and adventure tourism, and this initiative is being widely appreciated.
The Safe Tourist Destination for Women initiative by the Madhya Pradesh Tourism Board is a significant step toward ensuring that women feel secure at tourist destinations. Under this program, 10,000 women are being trained and connected to the tourism service sector, while 40,000 women and girls are receiving self-defense training. The state has taken significant measures to create a secure environment by empowering local women to take on leadership roles within the tourism industry. From driving safaris to guiding treks, women are at the forefront of delivering exceptional experiences.
Madhya Pradesh invites you to discover its green, clean, and safe environment. Whether you seek adventure, relaxation, or cultural immersion, this eco-friendly destination has a lot to offer for everyone.
Tourism Policy 2019 – Offerings
- Dedicated Investor Facilitation wing
- Allotment of land parcels, WSA and Heritage properties through e tendering process
- Reimbursement of stamp duty and registration charges
- Permission to mortgage
- Online application Process for claiming Financial incentives
- Direct allotment of Govt Land to Ultra Mega Projects (investment 100cr+). Capital subsidy 30% (Upto 90cr)
- Capital subsidy – 15% to 20% on the level of investment
- Investment under branded category additional capital incentive of 20% to 30% on net revenue earned by way of room rentals for 3 years
Attracting private investments journey so far
- Investment in INR 3850 cr
- 535.747 Hect land allotted to 92 investors
- 16 Heritage properties allotted
- 100 way side Amenities allotted
- Capital subsidy of INR 206 cr disbursed
Tribal Culture of Madhya Pradesh:
At the heart of Madhya Pradesh’s cultural richness lies its vibrant tribal heritage. The state, home to over 46 tribal communities, offers an intriguing glimpse into the lives of its indigenous people. Among these, seven major Tribes-Gond, Bhil, Baiga, Korku, Kol, Sahariya, and Bharia-stand out for their unique rituals, artistic traditions, and colorful festivals, each contributing distinct elements to the state’s cultural mosaic.
Popular Arts & Crafts of Madhya Pradesh
Madhya Pradesh is a treasure trove of exquisite art and craft traditions, each reflecting the state’s vibrant cultural tapestry. Worldwide renowned, Chanderi silk weaving in Madhya Pradesh is celebrated for its luxurious, sarees adorned with intricate motifs and gold zari work, embodying elegance and timeless charm. Equally notable are the Maheshwari sarees of MP, known for their distinguished reversible borders, showcasing traditional patterns with an elegant flair. The state’s traditional prints, including Batik, Mandana, and Bagh, further showcase its artistic heritage. Batik uses wax-resist dyeing to create stunning patterns, Mandana adds vibrant prints to textiles, and Bagh print employs traditional block-printing techniques for beautiful hand-printed fabrics.
Prominent Cultural Events of Madhya Pradesh:
Madhya Pradesh’s cultural calendar is dotted with legendary events that draw enthusiasts from around the world. Two of the most anticipated events are the Tansen Samaroh and the Khajuraho Dance Festival.
- 100th Tansen Samaroh (December 2024)
The Tansen Samaroh, celebrating its 100th edition in December 2024, is a tribute to the legendary Mughal court musician Mian Tansen, one of the greatest composers in Indian classical music. Held in Gwalior and nearby destinations, this prestigious music festival is a grand celebration of classical music, featuring performances by some of the most renowned musicians and vocalists in the country. The event not only pays homage to Tansen’s legacy but also serves as a platform for musical excellence and cultural exchange.
- 51st Khajuraho Dance Festival (February 2025):
In February 2025, the Khajuraho Dance Festival will mark its 51st edition, continuing its tradition of showcasing classical dance forms against the backdrop of the UNESCO World Heritage temples of Khajuraho. This festival brings together a vibrant array of dance styles, performed by celebrated artists from across India. The festival is a mesmerising blend of art and architecture, where dance performances complement the intricate carvings of the temples, creating an unforgettable cultural experience.
In addition to these prominent festivals, Madhya Pradesh hosts many other cultural events that highlight the state’s rich legacy. Festivals such as Ustad Allauddin Khan Samaroh, Lokrang, Pranati, Raag Amir, Ghungru, and many more showcase the diverse cultural heritage of Incredible India, making it a vibrant hub for art and tradition.
Kala Panchang: The Cultural Calendar
Kala Panchang is a comprehensive annual event calendar that provides detailed information about all prominent cultural events in the state, reflecting its dedication to celebrating heritage. It highlights daily cultural programs across multiple locations, offering residents and visitors alike the opportunity to engage with local traditions, music, dance, and art. This dynamic calendar ensures that there is always something to experience, making every visit to Madhya Pradesh a unique and culturally enriching journey.
Madhya Pradesh is truly a kaleidoscope of cultural experiences, offering a rich tapestry of tribal traditions, artistic brilliance, and historical events. Whether you’re exploring the vibrant tribal cultures, admiring traditional crafts, or attending legendary festivals, the state promises a journey filled with discovery and wonder. Embrace the cultural heartbeat of India with a visit to Madhya Pradesh and immerse yourself in its unparalleled heritage.
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